Calling all moms and dads! If you have kids aged 5-12 years old who love to draw and design, their next masterpiece might be on a pair of Havaianas slippers!
First launched in 2010, Havaianas Design a Smile gives children the chance to show their artistic talents by designing the next Havaianas Smile pair – a special design which will be produced into an actual Havaianas pair A percentage of the sales will be donated to Operation Smile Philippines, a non-profit organization which provides life-changing surgeries to children with cleft lips and cleft palates. The initial run generated more than 2,000 entries and raised more than PHP 100,000 from donations alone during this period.
This November to January, Havaianas Design a Smile 2 is back, with the theme “Paying it Forward: Kids Helping Kids.” Beginning November 24th, artistically inclined kids can join Havaianas Design a Smile by submitting their designs illustrating their answer to the question “What will you do to make other people smile?” at partner events nationwide, beginning with the Bonifacio Global City Passion Fest at Bonifacio High Street from November 23 to 25, and at the Mommy Mundo Bazaar at the Rockwell Tent from November 24 to 25. Winners will receive exciting prizes from Havaianas, Bobble, Pininho, Hobbes and Landes, McDonald’s, and Sony. The grand prize winner will also have his or her design produced as part of the Havaianas 2014 Collection as the Havaianas Smile pair, with a percentage of the sales from which will help fund the operations of Operation Smile. Like the Havaianas Philippines Official Facebook page at www.facebook.com/
I posted the mechanics and criteria for judging after the cut (just click on the link below)
Good luck to your kiddies!
Mechanics to the Design a Smile Competition:
Who Can Join?
The contest is open to all Filipino citizens who are:
-Five to twelve years old
-Permanent residents of the Philippines
-Contestants MUST have consent from their parent or guardian
How to Join?
A. Submission of Entries
1. Contestants must attend any of the Design a Smile events to enter the contest.
2. Contestants must completely fill out the official entry form at the event location. The parent or guardian or present at that time must sign the consent section of the official entry form.
3. Contestants are highly encouraged to donate to Operation Smile. 100% of donations will be given to Operation Smile. The lack or amount of each contestant’s donation will in no way hinder their participation in the contest or influence the judging of their entry.
4. Contestants will be provided with scratch paper, art materials and their official entry form. Only one official entry form will be provided per contestant.
5. Contestants must design the sole of a Havaianas flip-flop using the official entry form answering the question, “What will you do to make other people smile?”
6. Contestants must provide a one sentence explanation of their design in the designated area in the official entry form.
7. Contestants may only use the art materials provided at the event. Contestants may only use five colors in their design.
8. Contestants will have thirty minutes to complete their entry.
9. Contestants may not bring in pre-existing designs. Contestants may not trace or copy other artwork. Contestants may not include trademarked or copyrighted icons in their design, such as known cartoon characters or other brand names.
10. Contestants must submit their official entry form to any official contest organizer after thirty minutes or they will be disqualified.
11. Contestants may only submit one (1) official entry. Should the contestant submit another entry, only their first entry will be considered valid. The contest organizers will use the control number on each official entry form to determine which form was submitted first.
12. Incomprehensible, illegible, incomplete and offensive entries may be rejected and deemed illegible at the sole discretion of the contest organizers.
13. The contest organizers reserve the right to verify the validity of entries and to disqualify any entrant who tampers with the entry process or who submits an entry that is not in accordance with these mechanics or submit copied or unoriginal designs at any time.
14. By entering this competition, contestants agree to allow the organizers to publish their entry and the design, along with the contestant’s name on Havaianas websites (official website, microsite, or social networking sites), on the official Havaianas Stride Guide newsletter, in Havaianas PR materials, or at Havaianas retailers nationwide.
15. By entering this competition, contestants agree to allow the organizers to utilize their design and any images and any other work generated which is included in the entry. Contestants agree to allow the promoters to distribute, communicate, broadcast, modify, edit, adapt, segment and otherwise use the drawings, diagrams, images and designs submitted in the official entry form. By entering the competition, contestants acknowledge that there is no payment or consideration payable by the organizers to use of the contestant’s drawings, diagrams, images and designs.
16. From February 4 to 6, 2013 at the Terry S.A. head office, Terry S.A. marketing team members will shortlist ten (10) entries based on the following criteria:
50% How well does the design answer the question, “What will you do to make other people smile?”
20% Synergy with Brand
20% Originality/ Creativity
10% Technical Skill
17. The ten (10) shortlisted entries a Smile will be posted online at http://www.havaianasphilippines.com/smile/ . Customers can vote for the designs starting February 11 up to to March 29, 2013.
18. Shortlisted finalists will be announced by April 2, 2013 at the campaign website. Winner will also be notified via their contact information (mobile, email and registered mail).
19. The ten (10) finalists will be scored according to the following criteria:
50% How well does the design answer the question, “What will you do to make other
people smile?”
20% Synergy with Brand
20% Originality/ Creativity
10% Technical Skill
Online votes: 70%
Score from a second panel of judges (based on the below criteria): 30%
50% How well does the design answer the question, “What will you do to make other people smile?”
20% Synergy with Brand
20% Originality/ Creativity
10% Technical Skill 20. The entry with the highest score wins the contest.
21. Winners will be announced at Terry S.A. office (2293 Chino Roces Ave. Ext., formerly Pasong Tamo Ext., Makati City) on April 2, 2013 to be witnessed by a DTI representative.
22. The contest judges and all employees of Terry S.A. Inc. and its sub-distributors and retailers, Leo Burnett, GeiserMaclang Marketing Communications Inc., Creative Juice Communications Inc., and other promo partners/third party suppliers, including their relatives up to the third degree of consanguinity or affinity, are automatically disqualified from joining this contest. Persons reporting regularly to Terry S.A. Inc. and its sub-distributors and retailers, Leo Burnett, GeiserMaclang Marketing Communications Inc., Crea direct and personal knowledge of the promotion shall also be disqualified.
23. The organizer’s decision relating to any aspect of the competition is final and binding on each person who enters with the concurrence of the DTI. No correspondence will be entered into.
24. Any costs associated with entering this competition and/or accessing the website are the contestant’s responsibility.
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